Friday, June 15, 2012

Orem City's Tax Subsidized Sleepy Ridge Golf Course has lost $1.2 million since opening in 2005

Part-owner of the course Keith Holdaway, second from the left, chats with Dave Collins, Darren Collins, and Rylie Birrell as they watch a golfer tee off at the Sleepy Ridge Golf Course in Orem on Thursday, March 29, 2012. SPENSER HEAPS/Daily Herald.



Sleepy Ridge Golf Course advisory commission reported that the golf course has lost $1.2 million since opening in 2005. Revenues in 2011 were $900,000, the lowest of any year, and management has cut all it can to keep the course moving.
"We've hit the mark where we can't cut any more," Holt said in his report.
Sleepy Ridge is not a public course, nor is it subsidized. However, the city is involved. Orem provided the land and water usage and Holt and his partner built the infrastructure and clubhouse to the tune of $12 million. They have a 40-year lease in which Holt can try to recoup his investments rent-free. After the lease is up the entire course and clubhouse belong to Orem city.
Holt said in 2000, when Sleepy Ridge was in development, professional golf prognosticators forecasted about 40,000 rounds a year for the new golf course. They said by 2012 the projected revenues should be at $1.5 million a year. Since that time new golf courses have been added in Cedar Hills, Eagle Mountain, Saratoga Springs, Soldier Hollow in Midway and Lehi’s Thanksgiving Point.  Orem's Cascade Golf Center also added 18 holes.
The initial forecast did not plan for so many additions to the golf community, and they're taking a toll. The study showed that one or two new courses wouldn't hurt, but with several communities hoping to capture money for their general funds through golf courses the market overloaded.
"We're doing better than many," Holt said. He added there are only one or two public courses in the area that are not subsidized.
Two years ago Holt took a trip to Scotland, the home of golf, and came back with grand ideas for a clubhouse. "We designed it to look like the majestic clubhouses from Scotland," Holt said. Clubhouse revenues through rental fees for activities such as weddings, dances and other activities plus the leases on office space are helping to pay for the golf course.

Sleepy Ridge Golf Clubhouse.

Sleepy Ridge Golf



A rock wall lines some of the holes on Orem's Sleepy Ridge Golf Course, which has been in the works for eight years.
Stuart Johnson, Deseret Morning News

According to a story by Sharon Haddock in the Deseret News April 1, 2005, "Sleepy Ridge Golf Course to Open Without Debt.  

OREM — It's taken Orem eight years to get its 18-hole public golf course ready to open, but when it does — this June — it will open without a penny of taxpayer debt, say officials.
                                                           
                                           "What will be great for the city is that we'll have no debt, none, no encumbrances at all," said Bruce Chesnut, public works director. "Yet it's within our community as an asset. It's just the opposite of the Cedar Hill's situation."
                                                           
                                           Cedar Hills bonded for its $7 million mountainside course, intending to lease it to recoup the bond costs and then use it as a money making asset for the city. The leasing company lost its financing and the city is now facing large yearly bond payments as well as operational costs it didn't anticipate.                                                 
                                           As a result, Cedar Hills officials are considering a number of unwelcome options including selling the course at a loss, defaulting on the loan and/or imposing a monthly service fee on each household to help pay off the debt.
                                                           Orem officials began discussing the Sleepy Ridge Golf Course (named after a natural land feature in the area) in 1997 just after the city netted 176 acres of open ground on the west side of the city in a land trade with a group of businessmen known as the ESNET Corp.
                                                           Before that, the land was farmed by the Holdaway and Clegg families of Vineyard.
                                                           The trade secured open space for Orem, but it was also problematical as it contained nearly 50 acres of wetlands that would have to be preserved no matter how the land was developed.
                                                           That meant a lot of negotiations with the U.S. Army Corps of Engineers and a good deal of paperwork.
                                                           Developer Golden Holt wanted to build and run the course, but the city wanted to retain some control. That meant more discussion.
                                                           A Golf Course Advisory Committee was set up that includes a City Council member, two city employees, two Orem residents and one of Holt's employees.
                                                           The committee will advise and oversee the course operation.
                                                           "We finalized the agreements two years ago. The dirt finally started to move 14 months ago," said Chesnut.
                                                           Holt is spending $6.75 million to put in the fairways and greens, the perimeter rock walls, the cart paths, the clubhouse and the maintenance sheds. He'll then get to run the course until he's made his investment back. He'll set the green fees, hire the pro and determine which venues come to the course.
                                                           After that, Orem will begin receiving a share of the profits. The city will also provide the course with reclaimed water from its sewage treatment plant that will be mixed with irrigation water to irrigate course, one of the first efforts in Utah County to make use of reclaimed water. The city expects to dramatically reduce landscaping and maintenance costs for the course by using the reclaimed water.
                                                           Homes and condominiums are being developed around the course, taking advantage of the scenic vistas and the serenity.
                                                           Chesnut is optimistic about the golf course's future even though some residents are worried about whether Utah County has saturated the golf market.
                                                           "There's lots of interest. We get lots of calls every day. That market's there," he said. "It's a hidden treasure." Sharon Haddock Deseret News 2005                                                 

                                                                       
                                        



                                                        

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