Remember
a few years back, when teenagers left MySpace in droves for this new thing
called Facebook? Grown-ups soon followed suit (not that they were ever much on
MySpace), and joined Facebook by the hundreds of millions – which made it far
less cool for their kids. So where on the Web are teens going now, and what can
you learn from them?
A
recent study
from the Pew Internet & American Life Project found that 94% of American
teens still have a Facebook account, but they’re using it less, and using it
more carefully.
More
than half have tightened down their privacy settings and regularly delete or
edit previous posts.
But
even with tightened privacy settings, teens have realized that Facebook is more
like a family picnic than the private party they want it to be. They still
share photos and use Facebook messaging, but they are increasingly turning to
newer social networks to fill the function of traditional status updates. So
which sites are they using – and why?
Micro-blogging
While
teens do seem to understand privacy much better now than in the early days of
social media, they still have a desire to put themselves out there in a public
way. And that’s where microblogs like Tumblr
and Pheed come in. The culture
that has evolved on these sites is more slanted to creative self-expression
than Facebook’s life-casting (telling all the mundane details of your day).
Both are deeply skewed towards mobile use, and there are tons of clever
and thematic blogs, think Texts from Hillary
or Reasons My Son is Crying.Neither
are particularly teen-oriented, but there are clear differences in style and
content between a Tumblr and a Facebook feed.
Twitter saw a doubling of teen users last year. And young people use it
more publicly than they do Facebook; while teens with Facebook accounts
typically keep their postings private, visible only to their friends, only 24%
report keeping their tweets private. Since Twitter feels more instant than
Facebook, it’s a good one to consider if your musings are topical and timely.
Increasingly,
the hot sites among the younger set create private networks, ones that
automatically restrict who can see your updates, like Path, which limits
your friend list to 150 people.This built-in privacy makes everything feel more
personal – though if you have 151 real-world friends, you’ll just have to
choose.
Image Sharing
Instagram is pretty good for photo sharing, especially if you like using
their funky filters. Teens thought that it great, until mom and dad showed up
there, too.
So
then came Snapchat, a way to
send pics that self-destruct after being viewed. Except that assuming what you
send will really disappear is fraught with peril, since the recipient can grab
a permanent screen shot of a picture before its deleted. Still, Snapchat is hot
– to the tune of 150 million snaps a day – for good reason: it is a fun way to
share casual, goofy pics that aren’t meant to signify deep meaning in your
life. Just remember that, as with anything you post digitally, “deleting” may
not really mean it can’t come back to haunt you.
Messaging Services
If
you’re paying as much as $20 a month (or really, any amount over zero) for
texting on your phone, think about these alternatives: Kik and WhatsApp
have bitten into Facebook messaging, especially here in the US. Globally,
services like WeChat in China, KakaoTalk in Korea, and Line in the Middle East and Asia, are
all on the rise. Using these services may eat a tiny bit into your data usage,
but should enable you to reduce what you spend on your cell phone overall.
http://news.yahoo.com/blogs/upgrade-your-life/
http://news.yahoo.com/blogs/upgrade-your-life/
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